Digital Design Portfolio
As an award-winning visual communication designer, lead user experience (UX) designer, and illustrator, my professional design background in interaction design, visual design, and motion design spans across multiple platforms including: web, mobile, video, social media, and, most recently an augmented reality (AR) reading and learning experience for my award-winning book, How To Communicate Effectively with Anyone, Anywhere (Career Press), where I illustrated the cover and interiors, and designed the AR experience of the book in collaboration with co-authors Raúl Sánchez and Dan Bullock.
My passion is creating engaging digital learning experiences for students and intuitive digital teaching platforms to empower educators. I provide direction, guidance, user-centered design strategies, best practices, and global design principles to maximize learning opportunities across multiple disciplines including:
• User Experience (UX) Design (Online Platforms, Mobile Applications, & Augmented Reality (AR) Applications)
• Motion Design / Animation
• Illustration
• Game Design
• Branding / Brand Strategy
Below please find my digital portfolio of select projects, (A – E). The projects appear in the same order that they are listed in the Table of Contents. I invite you to kindly scroll down to view – enjoy!
TABLE OF CONTENTS:
A. Campaign Design (Online Platform) ……………………….………..…... Amazon & Career Press
B. Branding & Brand Strategy (Cross-platform) ………………..….... Global Organizations
C. Game Design – (Desktop & Mobile App) ………………………..…….. Scholastic
D. Augmented Reality Design (Immersive) ………………………..…….. Published Business Book
E. Prototype Animations (Platform) ………………………..……………..….. Online Platform
A. Campaign Design (Online Platform)
Amazon & Career Press
PUBLISHING CAMPAIGN
CONTRIBUTIONS:
As the illustrator and cover designer of the book "How to Communicate Effectively with Anyone, Anywhere," (Career Press), I was asked by the publisher, Career Press to design the campaign banners for the book This led me to design the book’s online and social media campaign in collaboration with co-authors and NYU Professor Raul Sánchez and Professor Dan Bullock. The book reveals a new approach to global communication across key performance areas such as public speaking, emailing, negotiation.
How to Communicate Effectively with Anyone, Anywhere (Career Press, 2021)
Written by Raúl Sánchez and Dan Bullock, Illustrated by Rod Sánchez
B. Branding & Brand Strategy
Global Organizations
BRANDING
CONTRIBUTIONS:
I lead a team of designers in the brand strategy, conceptual design, and implementation of award-winning brands including the Houghton Mifflin Harcourt, Into Learning brand. Significant contributions: designed the HMH Into Learning visual identity including the suite of
award-winning HMH Into Learning product brands for products in the English and Spanish language markets. Product brands include: HMH Into Reading, HMH Into Math, HMH Into Literature.
My brand design experience includes establishing the visual identity and logo design of leading literacy and math intervention programs at Scholastic and various other brands in the education space. I designed the following logos and visual identities from conception to completion including:
Logo Design
C. Game Design – (Desktop & Mobile App)
Scholastic
EDUCATIONAL GAMES
1. FAST CARS – FASTT MATH GAMES
Scholastic
CONTRIBUTIONS:
FASTT Math games are educational games designed for (grades 2–12) where students gain math fluency through engaging and motivating math games. I conceptualized & managed the art direction of the game Fast Cars which is a game-based learning experience for students to gain math fluency by practicing addition and subtraction concepts they have learned in the classroom.
I managed the conceptual design, game objectives, appearance, and themes directly with the client. I also collaborated closely with the client on the game logic of the game creation including: storyboards, wireframes, UX flows, interaction design mockups, prototypes, and animatics. FASTT Math is Available on App Store: FASTT Math Games
Please view the Fast Cars game demo video and screen designs below.
GAME DEMO VIDEO:
SCREEN DESIGNS:
2. SPEED SWAP – FASTT MATH GAMES
Scholastic
CONTRIBUTIONS:
I conceptualized and created the game art assets, game-ready user interface (UI) assets, visual design treatments, and animatics for Speed Swap, a math game focused on fluency in addition. FASTT Math’s proven application leverages the power of adaptive technology to meet students’ needs through engaging individualized practice and motivational games including: Speed Swap, Fast Cars, Goal Frenzy, & Spring Bloom. FASTT Math is Available on App Store: FASTT Math Game
Please view screen designs for Speed Swap below.
SCREEN DESIGNS:
D. Augmented Reality Design – (Immersive)
Published Business Book: An Immersive Reading & Learning Experience
IMMERSIVE DESIGN
CONTRIBUTIONS:
I am the Illustrator and cover designer of the book, How to Communicate Effectively with Anyone, Anywhere, co-authored by Raúl Sánchez and Dan Bullock (Career Press).
I collaborated with the authors to create an augmented reality (AR) reading and learning experience for the book where key illustrations are designed to animate through AR technology to: unlock additional tips and demonstrate key business communication concepts. I provided user-centered UX design solutions, as well as a systematic interactive design approach for various complex intercultural communication concepts.
Experience the book in a new dimension via animation, vivid colors, and sound – including hidden tips for body language techniques, international public speaking skills, and more.
AWARDS:
The book was selected as a top business title in The Financial Times as well as honored as a 2022 Bronze Medalist for the Axiom Business Book Awards and awarded as “Finalist” in the 2021 International Book Awards in Business Communications/Public Relations & Business categories.
How to Communicate Effectively with Anyone, Anywhere
(Career Press) Written by Raúl Sánchez and Dan Bullock, Illustrated by Rod Sánchez
E. Prototype Animations
Global Organizations
Rod created the following animatics to communicate interaction design concepts for an online educational platform.